We’re here to help you play better.
The Golf Club Is the Ultimate Training Aid
Your clubs do more for your development than any training aid. When they’re built to work for your swing, you get better faster and golf gets easier. That’s what we do at Avoda.
We Build What Others Don’t
We don’t waste time duplicating what’s already out there. We build what’s missing and we make sure it’s better.
We Actually Play Golf
This isn’t just business for us — it’s our lifestyle. We design, test, and play every product ourselves. If it doesn’t make us better on the course, we don’t make it, and we definitely don’t sell it.
Meet The Team
Tom Bailey
Founder & CEO
Avoda was born from firsthand experience in the trenches of competitive golf and coaching. Tom was fully immersed in helping players improve — while chasing progress in his own game. Along the way, he discovered just how much equipment shapes the golf swing — and realized the industry wasn’t giving players or coaches the tools they truly needed. Now Tom’s mission is to set a new standard in the industry for player support and development.
Mike Schy
A True Industry Veteran
With decades of experience coaching at golf’s highest level, Mike has developed some of the game’s best — including two-time major champion Bryson DeChambeau. His academy, known as “The Tent,” became the proving ground where the first Avoda clubs were developed and refined. Mike’s deep understanding of coaching and performance has helped shape the foundation that defines Avoda today.
Nick Bailey
Co-Founder & COO
Nick spent the last decade in the firearms and outdoor industry, developing products built for extreme environments. Through that experience, he gained extensive knowledge in global supply chain, manufacturing, and marketing — skills that became instrumental in building Avoda’s foundation. Nick brought Tom’s initial vision to life and continues to lead Avoda’s day-to-day operations, integrating that vision into the future of golf.
Tommy Lewis
Chief Growth Officer
With a background in process improvement and systems implementation at global organizations like UPMC and Stryker, Tommy brings deep expertise in operational efficiency, supplier enablement, and data-driven decision-making. His experience has equipped him with the strategic and technical skill set to drive Avoda’s next phase of growth — connecting fitters, coaches, and players through a streamlined, performance-first ecosystem.
What Does Avoda Stand For?
Avoda means work, worship, and service and our logo reflects precision and accuracy. We’re golfers, builders, and problem solvers driven by progress. We value truth, high standards, and doing the work — on and off the course. Our lifestyle, products, and community reflect a passion for improvement. Because better golf isn’t luck — it’s earned. Only if you want to get better.
Proof at the Highest Level
Avoda’s mission was realized on golf’s biggest stage when Bryson DeChambeau won the 2024 U.S. Open using our curved-face, same-length irons. Engineered and proven in the toughest arena — before it reaches your bag.
